The Company

LELA – the most personal and global

LELA is an Austrian enterprise which is internationally active from the heart of Europe. Most personal – means that YOUR requests are central to our interests.
Global – means that LELA looks for highlights and innovations in the sweets- and bakeryrange around the world. LELA finds the right products and market topics effectively.

LELA represents brands you like

The marketing program of LELA covers cookies, cakes, wafers, puff pastry products, croissants, magdalenas, caramels, pizza and much more. In Austria LELA represents exclusively the group LAMBERTZ – WEISS – KINKARTZ, the no. 1 for gingerbread in Europe.

LELA’s special prescription for success is custom-made "total solutions"

From LELA you do not only get successful products, you receive complete concepts for your respective business-strategy and structure, with innovation and profitability in mind.
All LELA concepts include best-priced production, top quality, excellent display-solutions, attractive packaging design and problem free delivery.

The flexible structure of LELA makes it possible to react immediately to changing market needs, which means optimal products, quality and profit

LELA – a partner that keeps his word

Another human aspect of LELA is 100 % reliability – without complications that you may face with many other companies. An agreement with LELA can be trusted, no doubt!
Behind our philosophy is the word of Werner Fürlinger, a specialist who has over 20 years of experience in the national and international marketing of sweets and bakery products.

LELA is your competent advisor on all questions of continuous business success – a team of highly qualified professionals.